{"id":709,"date":"2013-07-05T10:37:58","date_gmt":"2013-07-05T08:37:58","guid":{"rendered":"http:\/\/www.shincommunication.com\/?p=709"},"modified":"2013-07-05T10:52:24","modified_gmt":"2013-07-05T08:52:24","slug":"un-sito-web-e-come-un-libro-infografica-di-marketing-pmiservizi-it","status":"publish","type":"post","link":"https:\/\/www.shincommunication.com\/en\/un-sito-web-e-come-un-libro-infografica-di-marketing-pmiservizi-it\/","title":{"rendered":"Un sito web \u00e8 come un libro, infografica di Marketing.Pmiservizi.it"},"content":{"rendered":"<p>Di\u00a0<i>Mariachiara Marsella &#8211; Direttore Marketing Online<\/i><\/p>\n<p><a href=\"http:\/\/marketing.pmiservizi.it\/\">Marketing PMI Servizi<\/a><\/p>\n<p>Per spiegare al meglio l\u2019importanza, per un\u2019Azienda, di avere un sito web usabile e ottimizzato per i Motori di Ricerca (SEO),\u00a0 un\u2019ottima soluzione \u00e8 quella di utilizzare similitudini e magari anche\u00a0 un\u2019infografica.<\/p>\n<p>Nasce, cos\u00ec, l\u2019infografica realizzata da Marketing.Pmiservizi.it\u00a0<a href=\"http:\/\/marketing.pmiservizi.it\/infografica-sito-web-libro.html\">http:\/\/marketing.pmiservizi.it\/infografica-sito-web-libro.html<\/a>\u00a0\u00a0intitolata\u00a0<i>Immagina un sito web come fosse un libro<\/i>.<br \/>\nL\u2019infografica gioca sulla\u00a0<b>similitudine tra sito web e libro<\/b>\u00a0e, proprio attraverso queste analogie, fa comprendere l\u2019importanza di alcune attivit\u00e0 legate all\u2019ottimizzazione del codice necessarie al fine di:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>rendere piacevole l\u2019esperienza di navigazione dell\u2019utente;<\/li>\n<li>presentare agli \u201cocchi\u201d dei Motori di Ricerca pagine correttamente archiviabili.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Ecco che allora il layout del sito web \u00e8 certamente paragonabile alla copertina di un libro.<\/p>\n<p>Quanti scelgono di acquistare un libro basandosi solo sulla copertina?<\/p>\n<p>Il layout di un sito internet, cos\u00ec come la copertina del libro, ha un ruolo importante nella fase di creazione di una \u201cprima impressione\u201d da parte del lettore, ma poi \u00e8 necessario che il contenuto \u201cdica\u201d qualcosa di importante.<\/p>\n<p>E le note a pi\u00e8 di pagina, il colophon, l&#8217;indice, il codice ISBN?<\/p>\n<p>Anche questi elementi tipici di un libro cartaceo trovano un loro corrispondente nel sito web.<\/p>\n<p><a href=\"http:\/\/marketing.pmiservizi.it\/infografica-sito-web-libro.html \"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-713\" alt=\"infografica-libroSEO\" src=\"http:\/\/www.shincommunication.com\/wp-content\/uploads\/2013\/07\/infografica-libroSEO-64x300.jpg\" width=\"64\" height=\"300\" srcset=\"https:\/\/www.shincommunication.com\/wp-content\/uploads\/2013\/07\/infografica-libroSEO-64x300.jpg 64w, https:\/\/www.shincommunication.com\/wp-content\/uploads\/2013\/07\/infografica-libroSEO-218x1024.jpg 218w, https:\/\/www.shincommunication.com\/wp-content\/uploads\/2013\/07\/infografica-libroSEO.jpg 800w\" sizes=\"auto, (max-width: 64px) 100vw, 64px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/share-small.png\" style=\"border:0px; padding-top:5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"StumbleUpon\",\"Digg\",\"Reddit\",\"Bebo\",\"Delicious\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"small\";var hupso_image_folder_url = \"http:\/\/www.shincommunication.com\/wp-content\/plugins\/hupso-share-buttons-for-twitter-facebook-google\/img\/services\/\";var hupso_url_t=\"\";var hupso_title_t=\"Un sito web \u00e8 come un libro, infografica di Marketing.Pmiservizi.it\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>Di\u00a0Mariachiara Marsella &#8211; Direttore Marketing Online Marketing PMI Servizi Per spiegare al meglio l\u2019importanza, per un\u2019Azienda, di avere un sito&#8230;<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"http:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-small.png\" style=\"border:0px; padding-top:5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"StumbleUpon\",\"Digg\",\"Reddit\",\"Bebo\",\"Delicious\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"small\";var hupso_image_folder_url = \"http:\/\/www.shincommunication.com\/wp-content\/plugins\/hupso-share-buttons-for-twitter-facebook-google\/img\/services\/\";var hupso_url_t=\"\";var hupso_title_t=\"Un sito web \u00e8 come un libro, infografica di Marketing.Pmiservizi.it\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[143,25],"tags":[148,146,144,147,145],"class_list":["post-709","post","type-post","status-publish","format-standard","hentry","category-pmi-servizi","category-comunicati-stampa","tag-infografica","tag-marketing","tag-seo","tag-servizi","tag-sito-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - 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