{"id":14263,"date":"2025-01-30T18:02:01","date_gmt":"2025-01-30T17:02:01","guid":{"rendered":"https:\/\/www.shincommunication.com\/?p=14263"},"modified":"2025-01-31T19:08:16","modified_gmt":"2025-01-31T18:08:16","slug":"circana-e-yougov-forniscono-insight-di-mercato-senza-precedenti","status":"publish","type":"post","link":"https:\/\/www.shincommunication.com\/en\/circana-e-yougov-forniscono-insight-di-mercato-senza-precedenti\/","title":{"rendered":"Circana e YouGov forniscono insight di mercato senza precedenti"},"content":{"rendered":"<div style=\"background-repeat: no-repeat;\"><p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>Una partnership ampliata che attinge a due ricchissimi e unici set di dati sui consumatori, per offrire insight di mercato senza precedenti per Germania, Italia e Paesi Bassi.<\/em><\/p>\n<p><strong>\u00a0<\/strong><a href=\"https:\/\/www.circana.com\/it\/\">Circana<\/a>, consulente leader globale sulla complessit\u00e0 del comportamento dei consumatori, e YouGov, gruppo internazionale di ricerche di mercato e analisi dei dati, annunciano i prossimi step della loro partnership strategica che si basa sull\u2019ulteriore integrazione dei loro set di dati a beneficio dei loro clienti in Germania, Italia e Paesi Bassi.<\/p>\n<p><a href=\"http:\/\/www.shincommunication.com\/wp-content\/uploads\/2025\/01\/vibrant-data-blues-pinks-greens-horizontal_low.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-14264 alignleft\" src=\"http:\/\/www.shincommunication.com\/wp-content\/uploads\/2025\/01\/vibrant-data-blues-pinks-greens-horizontal_low-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.shincommunication.com\/wp-content\/uploads\/2025\/01\/vibrant-data-blues-pinks-greens-horizontal_low-300x169.jpg 300w, https:\/\/www.shincommunication.com\/wp-content\/uploads\/2025\/01\/vibrant-data-blues-pinks-greens-horizontal_low-1024x576.jpg 1024w, https:\/\/www.shincommunication.com\/wp-content\/uploads\/2025\/01\/vibrant-data-blues-pinks-greens-horizontal_low-768x432.jpg 768w, https:\/\/www.shincommunication.com\/wp-content\/uploads\/2025\/01\/vibrant-data-blues-pinks-greens-horizontal_low-1536x864.jpg 1536w, https:\/\/www.shincommunication.com\/wp-content\/uploads\/2025\/01\/vibrant-data-blues-pinks-greens-horizontal_low-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Questa collaborazione unisce due esclusivi e ampi set di dati per fornire insight pi\u00f9 approfonditi e fruibili sulle dinamiche di mercato globali e sul comportamento dei consumatori, consentendo ai clienti una visione completa del loro mercato grazie alla quale comprendere meglio ed anticipare le nuove esigenze dei consumatori. Insieme, le due aziende mirano a stabilire un nuovo standard per l\u2019utilizzo dei dati al fine di sbloccare opportunit\u00e0 di crescita in vari settori.<\/p>\n<p>Ad agosto 2024, YouGov <a href=\"https:\/\/business.yougov.com\/content\/50809-yougov-announces-the-development-of-simit-web\">ha annunciato lo sviluppo di &#8220;SimIT Web&#8221;<\/a>, basato sulla <a href=\"http:\/\/www.circana.com\/\">piattaforma tecnologica Liquid Data di Circana<\/a>. Questo nuovo passo avanti, che integra i principali set di dati per i mercati di Germania, Italia e Paesi Bassi, dimostra la potenza di questa partnership.<\/p>\n<p><em>\u201cQuesta partnership internazionale offre ai nostri clienti comuni in Germania, Italia e Paesi Bassi una visione unica e un vantaggio competitivo in pi\u00f9,\u201d<\/em> ha dichiarato Jeremy Allen, Chief Commercial Officer di Circana. <em>\u201cLa combinazione degli insight in tempo reale di Circana sui punti vendita con i dati di Shopper Intelligence di YouGov consente ai clienti di studiare e gestire i propri mercati in un modo completamente nuovo.\u201d<\/em><\/p>\n<p><strong>Principali vantaggi dell&#8217;integrazione dei set di dati di Circana e YouGov:<\/strong><\/p>\n<ul>\n<li><strong>Intelligence di mercato avanzata:<\/strong> grazie all\u2019integrazione dei dati del punto vendita con gli insight sui comportamenti dei consumatori nel tempo, le aziende possono identificare con maggiore precisione i trend emergenti e i cambiamenti di mercato.<\/li>\n<li><strong>Insight pi\u00f9 accurati:<\/strong> accesso pi\u00f9 semplice ed efficiente al &#8220;perch\u00e9&#8221; dietro il &#8220;che cosa&#8221;, collegando i dati degli acquisti con atteggiamenti, preferenze e altri driver comportamentali chiave.<\/li>\n<li><strong>Accesso semplificato ai dati:<\/strong> i clienti beneficeranno di strumenti e dashboard di reporting unificati, semplificando i processi decisionali.<\/li>\n<li><strong>Maggiore capacit\u00e0 consulenziale:<\/strong> con team di consulenza come quelli di Circana e YouGov che collaborano insieme per i clienti, supportati da dati allineati e accurati, le aziende beneficeranno di soluzioni su misura per affrontare le loro sfide specifiche.<\/li>\n<\/ul>\n<p><em>\u201cCombinando i dati d\u2019acquisto di YouGov, i migliori del mercato, con i dati granulari raccolti dai punti vendita di Circana, offriamo ai nostri clienti la visione pi\u00f9 chiara della realt\u00e0,\u201d<\/em> ha affermato Stefan Heremans, Chief Transformation Officer e Presidente CPS di YouGov. <em>\u201cL\u2019espansione della nostra partnership con Circana metter\u00e0 i nostri clienti nelle condizioni di poter prendere decisioni pi\u00f9 rapide e informate basate sui dati pi\u00f9 completi disponibili.\u201d<\/em><\/p>\n<p>Questa nuova dimensione della partnership riflette l\u2019impegno di entrambe le aziende verso l\u2019innovazione e l\u2019eccellenza nella fornitura di soluzioni basate sui dati. Da oggi sar\u00e0 possibile affrontare le sfide e le opportunit\u00e0 di un mercato in rapida evoluzione, trasformando il panorama delle industrie FMCG e retail.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/share-small.png\" style=\"border:0px; padding-top:5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"StumbleUpon\",\"Digg\",\"Reddit\",\"Bebo\",\"Delicious\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"small\";var hupso_image_folder_url = \"http:\/\/www.shincommunication.com\/wp-content\/plugins\/hupso-share-buttons-for-twitter-facebook-google\/img\/services\/\";var hupso_url_t=\"\";var hupso_title_t=\"Circana e YouGov forniscono insight di mercato senza precedenti\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; &nbsp; Una partnership ampliata che attinge a due ricchissimi e unici set di dati sui consumatori, per offrire&#8230;<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"http:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-small.png\" style=\"border:0px; padding-top:5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"StumbleUpon\",\"Digg\",\"Reddit\",\"Bebo\",\"Delicious\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"small\";var hupso_image_folder_url = \"http:\/\/www.shincommunication.com\/wp-content\/plugins\/hupso-share-buttons-for-twitter-facebook-google\/img\/services\/\";var hupso_url_t=\"\";var hupso_title_t=\"Circana e YouGov forniscono insight di mercato senza precedenti\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3023],"tags":[2282,2513,2564,1777,1381,2066],"class_list":["post-14263","post","type-post","status-publish","format-standard","hentry","category-circana","tag-consumer","tag-data","tag-fmcg","tag-mercato","tag-partnership","tag-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - 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