{"id":14134,"date":"2024-10-10T18:00:13","date_gmt":"2024-10-10T16:00:13","guid":{"rendered":"https:\/\/www.shincommunication.com\/?p=14134"},"modified":"2024-10-10T16:50:48","modified_gmt":"2024-10-10T14:50:48","slug":"liquid-data-collaborate-by-circana","status":"publish","type":"post","link":"https:\/\/www.shincommunication.com\/en\/liquid-data-collaborate-by-circana\/","title":{"rendered":"Liquid Data Collaborate by Circana"},"content":{"rendered":"<div style=\"background-repeat: no-repeat;\"><p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>Da oggi \u00e8 disponibile la potente piattaforma tecnologica che consente di mettere sempre il cliente al centro delle strategie commerciali<\/em><\/p>\n<p>Circana, azienda leader nella consulenza per la gestione ed interpretazione della complessit\u00e0 del comportamento del consumatore, e Conad, insegna leader della distribuzione moderna in Italia annunciano il lancio dell\u2019esclusivo <strong>Liquid Data Collaborate.<\/strong><\/p>\n<p>Il servizio Liquid Data Collaborate \u00e8 stato implementato da Circana per Conad, ampliando la soluzione Private Cloud di Circana gi\u00e0 utilizzata dal Distributore. Grazie alla potente piattaforma tecnologica di business intelligence, le informazioni relative agli acquisti dei clienti di Conad, in forma anonima ed aggregata con viste sul totale Conad o per area geografica saranno condivise con i fornitori interessati ad aumentare la collaborazione grazie ad un&#8217;unica vista condivisa.<\/p>\n<p>In questo modo sar\u00e0 possibile, costruire piani di azione commerciali e di marketing volti ad affinare le scelte assortimentali e migliorare le performance delle proprie merceologie. \u201c<em>Oggi \u00e8 fondamentale che l\u2019industria lavori a stretto contatto con i distributori per definire obiettivi misurabili e KPI condivisi. Liquid Data Collaborate powered by Circana trasforma l&#8217;analisi dei dati in un potente strumento di business, generando\u00a0azioni strategiche\u00a0che intensificano e valorizzano il rapporto con il cliente.<\/em>\u201d Ha commentato Angelo Massaro, Amministratore Delegato di Circana.\u00a0\u201c<em>Negli ultimi due anni i clienti hanno accelerato il processo di cambiamento delle loro scelte ed \u00e8 diventato molto pi\u00f9 importante leggere con precisione e tempismo i loro comportamenti di acquisto<\/em> \u2013 ha dichiarato Francesco Avanzini, Direttore Generale di Conad \u2013 <em>La nostra lunga collaborazione con Circana trova in Liquid Data Collaborate una felice sintesi, che ci consente di guardare con ottimismo a una sempre pi\u00f9 efficace collaborazione con le imprese industriali, sia per le marche nazionali sia per la nostra marca commerciale.<\/em>\u201d<\/p>\n<p>Le analisi disponibili grazie al nuovo Liquid Data Collaborate powered by Circana, realizzato per Conad, restituiscono un punto di vista inedito sui consumi nei diversi canali distributivi su tutto il territorio nazionale.\u00a0Conad opera in Italia con oltre 3.300 punti vendita e rappresenta una quota di mercato di 18,9% (fonte TopTrade Circana Giugno 2024) nella distribuzione moderna.<\/p>\n<p>\u201c<em>La possibilit\u00e0 di sfruttare le informazioni sui consumi in Conad si rivela un&#8217;opportunit\u00e0 straordinaria per i rappresentanti dell&#8217;industria che desiderano cogliere le opportunit\u00e0 nascoste nella complessit\u00e0 del mercato attuale, ottenendo risultati concreti e un vantaggio competitivo senza pari.<\/em>&#8221; Ha concluso Angelo Massaro.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<\/div><div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - 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http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"http:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-small.png\" style=\"border:0px; padding-top:5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"StumbleUpon\",\"Digg\",\"Reddit\",\"Bebo\",\"Delicious\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"small\";var hupso_image_folder_url = \"http:\/\/www.shincommunication.com\/wp-content\/plugins\/hupso-share-buttons-for-twitter-facebook-google\/img\/services\/\";var hupso_url_t=\"\";var hupso_title_t=\"Liquid Data Collaborate by Circana\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3023],"tags":[2439,640,2513,3035,146,2646],"class_list":["post-14134","post","type-post","status-publish","format-standard","hentry","category-circana","tag-analisi","tag-cloud","tag-data","tag-kpi","tag-marketing","tag-strategia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - 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