{"id":14217,"date":"2024-11-22T11:21:16","date_gmt":"2024-11-22T10:21:16","guid":{"rendered":"https:\/\/www.shincommunication.com\/?p=14217"},"modified":"2024-11-22T11:21:16","modified_gmt":"2024-11-22T10:21:16","slug":"fmcg-demand-signals-rivela-spagna-e-italia-trainano-lfmcg","status":"publish","type":"post","link":"https:\/\/www.shincommunication.com\/de\/fmcg-demand-signals-rivela-spagna-e-italia-trainano-lfmcg\/","title":{"rendered":"FMCG Demand Signals rivela: Spagna e Italia trainano l\u2019FMCG"},"content":{"rendered":"<div style=\"background-repeat: no-repeat;\"><p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Le MDD (o Private Label) continuano a dominare, con una crescita dello 0,6% nei principali mercati europei<\/li>\n<li>Previsioni 2025: l&#8217;inflazione rimane un fattore chiave in un contesto di volatilit\u00e0 e domanda debole<\/li>\n<\/ul>\n<p><a href=\"http:\/\/export-circana.pantheonsite.io\/\">Circana<\/a>, azienda leader nella consulenza per la gestione ed interpretazione della complessit\u00e0 del comportamento del consumatore, presenta il suo ultimo studio biennale <strong>FMCG Demand Signals<\/strong>, che analizza i principali trend di acquisto nei sei pi\u00f9 grandi mercati alimentari in Europa (su 230 categorie CPG e 2.000 segmenti di prodotto). L&#8217;analisi rivela una fase di ripresa complessa, con le vendite unitarie in crescita dello 0,3% nonostante una domanda debole nei principali mercati del Nord Europa. Il settore FMCG \u00e8 cresciuto del 4,4% nell&#8217;ultimo anno, raggiungendo un valore di 673 miliardi di euro, rispetto ai 636 miliardi del 2024 (per i 12 mesi fino a giugno 2024 rispetto al periodo precedente).<\/p>\n<p>Secondo i risultati, la crescita del settore FMCG nei mercati EMEA \u00e8 sostenuta da solide performance in Spagna e Italia, dove il consumo domestico e un clima favorevole per gli investimenti stanno accelerando la ripresa. Al contrario, Regno Unito, Germania e Francia continuano a mostrare una ripresa pi\u00f9 lenta, influenzata da volatilit\u00e0 economica e azioni tattiche dei rivenditori che contribuiscono a una ripresa irregolare nella regione.<\/p>\n<p><em>\u201cMentre l\u2019Europa del Sud si mostra resiliente, la ripresa complessiva del mercato rimane disomogenea<\/em>,\u201d commenta <strong>Ananda Roy, Global SVP, Strategic Growth Insights di Circana<\/strong>. \u201c<em>Spagna e Italia stanno mostrando uno slancio significativo, al contrario di Regno Unito, Francia e Germania che avanzano a rilento<\/em>.\u201d<\/p>\n<p><strong>La marcia silenziosa delle MDD<\/strong><\/p>\n<p><a href=\"http:\/\/www.shincommunication.com\/wp-content\/uploads\/2024\/11\/Circana-cart-pasta-aisle-close-up-low.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-14218\" src=\"http:\/\/www.shincommunication.com\/wp-content\/uploads\/2024\/11\/Circana-cart-pasta-aisle-close-up-low-300x200.jpg\" alt=\"\" width=\"347\" height=\"231\" srcset=\"https:\/\/www.shincommunication.com\/wp-content\/uploads\/2024\/11\/Circana-cart-pasta-aisle-close-up-low-300x200.jpg 300w, https:\/\/www.shincommunication.com\/wp-content\/uploads\/2024\/11\/Circana-cart-pasta-aisle-close-up-low.jpg 600w\" sizes=\"auto, (max-width: 347px) 100vw, 347px\" \/><\/a><\/p>\n<p>La crescita a livello di categoria \u00e8 in gran parte trainata dalle private label, che ora detengono una quota di valore del 39,2% (pari a 263 miliardi di euro), con un aumento di 0,5 punti percentuali rispetto ai dati del 2023. In tutto il continente, la forza delle MDD continua a rimodellare le dinamiche competitive, lasciando comunque spazi di crescita per i brand tradizionali. Le categorie alimentari e non alimentari \u201csentono\u201d l&#8217;impatto delle innovazioni dei retailer, che migliorano la qualit\u00e0 e puntano su sostenibilit\u00e0 e disponibilit\u00e0, elementi centrali per la trasformazione delle MDD.<\/p>\n<p>Anche se lo slancio delle MDD dovrebbe rallentare nel 2025, l&#8217;analisi di Circana spiega che i brand possono rimanere competitivi concentrandosi su innovazioni mirate e ottimizzando assortimenti e gamme al di l\u00e0 delle promozioni. Collaborazioni strategiche, edizioni limitate, crescita delle categorie e premiumizzazione offrono opportunit\u00e0 ai brand per rafforzare la propria proposta di valore. Per i brand capaci di sfruttare queste strategie, ci sono prospettive di crescita interessanti, specialmente nei segmenti adiacenti e in quelli premium emergenti.<\/p>\n<p><strong>Cambiamenti nel panorama retail e intensificazione della competizione<\/strong><\/p>\n<p>Mentre la concorrenza si intensifica attraverso i canali, supermercati e ipermercati continuano a dominare le vendite di generi alimentari, raggiungendo il 71% della quota di mercato. Tuttavia, gli ipermercati stanno faticando ad adattarsi ai cambiamenti nelle preferenze dei consumatori, registrando un calo uniforme delle vendite discrezionali tra i vari canali.<\/p>\n<p>I negozi di prossimit\u00e0 e i discount continuano a essere meta ideale per gli acquisti essenziali.<\/p>\n<p><strong>Prospettive per il 2025: bilanciare crescita e volatilit\u00e0<\/strong><\/p>\n<p>Guardando al futuro, le previsioni per il 2025 indicano che la crescita sostenuta nel settore FMCG affronter\u00e0 sfide legate a prezzi elevati, volatilit\u00e0 e domanda disomogenea, che ostacolano la crescita sostenibile di unit\u00e0 e volumi. I fattori macroeconomici continuano a esercitare pressione, trainati da instabilit\u00e0 geopolitica, prezzi delle materie prime volatili, alti tassi di interesse e crescita salariale. \u201c<em>Il contesto economico rimane altamente vincolato,<\/em>\u201d spiega Roy \u201c<em>Una combinazione di fattori macroeconomici introduce nuovi rischi che continuano a sfidare il settore FMCG<\/em>.\u201d che conclude:<\/p>\n<p>\u201c<em>Le vendite in valore saranno probabilmente guidate dall&#8217;inflazione, poich\u00e9 le vendite in volume rimangono deboli a causa di fattori come il rischio crescente di disoccupazione, un consumo pi\u00f9 consapevole e una limitata capacit\u00e0 di spesa. Sebbene la domanda nelle categorie alimentari dell\u2019area EMEA mostri segnali di ripresa, la forte volatilit\u00e0 nei principali driver di crescita solleva dubbi sulla sostenibilit\u00e0 della crescita nel 2025. La lenta ripresa del settore alimentare e delle bevande evidenzia le sfide che il settore FMCG deve affrontare per ottenere una crescita a lungo termine in un contesto di incertezza persistente.<\/em>\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/share-small.png\" style=\"border:0px; padding-top:5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"StumbleUpon\",\"Digg\",\"Reddit\",\"Bebo\",\"Delicious\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"small\";var hupso_image_folder_url = \"http:\/\/www.shincommunication.com\/wp-content\/plugins\/hupso-share-buttons-for-twitter-facebook-google\/img\/services\/\";var hupso_url_t=\"\";var hupso_title_t=\"FMCG Demand Signals rivela: Spagna e Italia trainano l\u2019FMCG\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; Le MDD (o Private Label) continuano a dominare, con una crescita dello 0,6% nei principali mercati europei Previsioni&#8230;<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"http:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-small.png\" style=\"border:0px; padding-top:5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"StumbleUpon\",\"Digg\",\"Reddit\",\"Bebo\",\"Delicious\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"small\";var hupso_image_folder_url = \"http:\/\/www.shincommunication.com\/wp-content\/plugins\/hupso-share-buttons-for-twitter-facebook-google\/img\/services\/\";var hupso_url_t=\"\";var hupso_title_t=\"FMCG Demand Signals rivela: Spagna e Italia trainano l\u2019FMCG\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3023],"tags":[3034,2058,2382,3044,1696,2066],"class_list":["post-14217","post","type-post","status-publish","format-standard","hentry","category-circana","tag-fmgc","tag-gdo","tag-premium","tag-private-label","tag-report","tag-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - 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