{"id":14121,"date":"2024-10-07T18:11:43","date_gmt":"2024-10-07T16:11:43","guid":{"rendered":"https:\/\/www.shincommunication.com\/?p=14121"},"modified":"2024-10-08T11:19:52","modified_gmt":"2024-10-08T09:19:52","slug":"top-trade-onthe-map-novita-by-circana-e-tradelab","status":"publish","type":"post","link":"https:\/\/www.shincommunication.com\/de\/top-trade-onthe-map-novita-by-circana-e-tradelab\/","title":{"rendered":"Top Trade OnThe Map, novit\u00e0 by Circana e TradeLab"},"content":{"rendered":"<div style=\"background-repeat: no-repeat;\"><p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>Nata dalla collaborazione tra Circana e TradeLab, la rivoluzionaria soluzione permette ai retailer e ai produttori la Pianificazione delle Vendite e una Gestione Operativa pi\u00f9 precisa e consapevole<\/em><\/p>\n<p><a href=\"https:\/\/www.circana.com\/it\/\">Circana<\/a>, una delle pi\u00f9 importanti societ\u00e0 di consulenza per la gestione e interpretazione della complessit\u00e0 del comportamento del consumatore odierno e TradeLab, societ\u00e0 di analisi e consulenza direzionale con una consolidata esperienza nel marketing, trade marketing e sales, sono orgogliose di annunciare il lancio di\u00a0<strong>Top Trade OnTheMap<\/strong>, una soluzione avanzata di geomarketing basata su cloud. La piattaforma \u00e8 stata progettata per migliorare la pianificazione delle vendite, la gestione operativa e il supporto allo sviluppo territoriale.<\/p>\n<p>Top Trade OnTheMap \u00e8 una soluzione innovativa che consente agli utenti di visualizzare il censimento della Distribuzione Moderna italiana e i potenziali di categoria di Circana, all\u2019interno della piattaforma OnTheMap Geomarketing sviluppata da TradeLab in collaborazione con Noovle-TIM Enterprise.<\/p>\n<p>Grazie all&#8217;analisi in tempo reale dei territori di riferimento e alla previsione delle performance commerciali, questo strumento aiuta le aziende a identificare con precisione i mercati potenziali.<\/p>\n<p><strong>Le caratteristiche principali della nuova soluzione includono:<\/strong><\/p>\n<ul>\n<li><strong>Punti di Vendita Georeferenziati: <\/strong>La soluzione permette di mappare tutti i punti di vendita insieme ai potenziali di categoria di Circana<\/li>\n<li><strong>Mappe di Calore: <\/strong>Visualizza il traffico vicino ai negozi con mappe di calore<\/li>\n<li><strong>Selezione delle Aree: <\/strong>Seleziona aree di interesse in base a bacini per isocrona o per isodistanza<\/li>\n<li><strong>Analisi Territoriale: <\/strong>Consente analisi di domanda e offerta dei bacini e l&#8217;estrazione di liste qualificate di punti di vendita<\/li>\n<\/ul>\n<p>Top Trade OnTheMap combina l\u2019esperienza consolidata di Circana e di TradeLab garantendo una governance precisa delle leve di performance.<\/p>\n<p>\u201cCircana da sempre \u00e8 impegnata a fornire soluzioni all&#8217;avanguardia che favoriscano la crescita e l&#8217;efficienza aziendale. Con Top Trade OnTheMap, le aziende possono ora prendere decisioni informate e ottimizzare le loro <a href=\"http:\/\/www.shincommunication.com\/wp-content\/uploads\/2024\/10\/OTM-Italia-Low.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-14122 alignleft\" src=\"http:\/\/www.shincommunication.com\/wp-content\/uploads\/2024\/10\/OTM-Italia-Low-300x156.png\" alt=\"\" width=\"300\" height=\"156\" srcset=\"https:\/\/www.shincommunication.com\/wp-content\/uploads\/2024\/10\/OTM-Italia-Low-300x156.png 300w, https:\/\/www.shincommunication.com\/wp-content\/uploads\/2024\/10\/OTM-Italia-Low-1024x533.png 1024w, https:\/\/www.shincommunication.com\/wp-content\/uploads\/2024\/10\/OTM-Italia-Low-768x400.png 768w, https:\/\/www.shincommunication.com\/wp-content\/uploads\/2024\/10\/OTM-Italia-Low.png 1320w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>strategie di vendita come mai prima d&#8217;ora\u201d &#8211; ha commentato Daniele Gilli, Italy CPG Leader di Circana. \u201cSiamo lieti di presentare ai nostri clienti, retailer e manufacturer, uno strumento innovativo che consente di analizzare in modo pi\u00f9 dettagliato e completo il loro mercato, facilitando decisioni sempre pi\u00f9 basate su dati costantemente aggiornati\u201d \u2013 conclude Gregory Binazzi, South Europe Product Management Director di Circana.<\/p>\n<p>\u201cTradeLab \u00e8 leader nel supporto delle politiche di sviluppo strategico e operativo delle aziende con un set articolato di soluzioni di geomarketing. Grazie alla partnership con Circana abbiamo ulteriormente potenziato la nostra piattaforma OnTheMap, gi\u00e0 attiva nei mercati GDO, Away From Home e Pharma\u201d \u2013 dichiara Massimo Vigan\u00f2, partner TradeLab.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/share-small.png\" style=\"border:0px; padding-top:5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"StumbleUpon\",\"Digg\",\"Reddit\",\"Bebo\",\"Delicious\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"small\";var hupso_image_folder_url = \"http:\/\/www.shincommunication.com\/wp-content\/plugins\/hupso-share-buttons-for-twitter-facebook-google\/img\/services\/\";var hupso_url_t=\"\";var hupso_title_t=\"Top Trade OnThe Map, novit\u00e0 by Circana e TradeLab\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; Nata dalla collaborazione tra Circana e TradeLab, la rivoluzionaria soluzione permette ai retailer e ai produttori la Pianificazione&#8230;<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"http:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-small.png\" style=\"border:0px; padding-top:5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"StumbleUpon\",\"Digg\",\"Reddit\",\"Bebo\",\"Delicious\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"small\";var hupso_image_folder_url = \"http:\/\/www.shincommunication.com\/wp-content\/plugins\/hupso-share-buttons-for-twitter-facebook-google\/img\/services\/\";var hupso_url_t=\"\";var hupso_title_t=\"Top Trade OnThe Map, novit\u00e0 by Circana e TradeLab\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3023],"tags":[2056,146,2588,1804,2066,2065],"class_list":["post-14121","post","type-post","status-publish","format-standard","hentry","category-circana","tag-gestione","tag-marketing","tag-pianificazione","tag-piattaforma","tag-retail","tag-vendite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - 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